Capturing Google’s Featured Snippet (and other SEO Tips)

Billy Mitchell  December 6, 2018

Featured snippets are an organic search feature that now make up significant organic search traffic (cannibalizing traffic from even top ranking content). Through experimentation, the HubSpot SEO team was able to increase organic traffic for existing content by 10% by optimizing for featured snippets.

The main takeaways for capturing featured snippets are doing research for ranking keywords that already have a featured snippet in the results, making sure the HTML for the question and answer in the content that you optimize is clean and consistent, and very deliberately structuring your content's architecture/hierarchy with headers. Even the most simple of tweaks to your existing content can pay off organically.

Topics: HUG ATL


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