Featured snippets are an organic search feature that now make up significant organic search traffic (cannibalizing traffic from even top ranking content). Through experimentation, the HubSpot SEO team was able to increase organic traffic for existing content by 10% by optimizing for featured snippets.
The B2C ISPs have moved to domain-based reputation filters that key primarily on authenticated domains and use user interaction to determine if an email should go to the inbox or someplace else. Content filters are largely no longer about simple keywords so much as identifying deceptive and abusive mail. ISPs watch for evidence that a sender sends to users that requested and want their emails.
At the heart of every successful content marketing strategy is a message that connects in a meaningful way. In 2018, podcasting has emerged as a powerful way for brands to build deep, trusting relationships with their audience and potential customers. Yet, few businesses are looking into podcasting as an effective way to reach their online marketing goals. Misconceptions and apprehensions keep businesses from getting behind the mic. But that’s all about to change.
Our Atlanta Hubspot User Group was fortunate to have HubSpot's own Flora Wang, visit us from Boston for our February 14th meetup.
Flora agreed to share her presentation deck with us and also shared some thoughts:
The landscape of marketing and sales is constantly changing. In the modern age, buyers have more choices than ever for any products they are looking for and as marketers and salespeople we have to adapt to beat our competitors. In this presentation, we explore the changing trends of the market, how we can adapt our processes, and how HubSpot Sales can assist in this process.