Featured snippets are an organic search feature that now make up significant organic search traffic (cannibalizing traffic from even top ranking content). Through experimentation, the HubSpot SEO team was able to increase organic traffic for existing content by 10% by optimizing for featured snippets.
The B2C ISPs have moved to domain-based reputation filters that key primarily on authenticated domains and use user interaction to determine if an email should go to the inbox or someplace else. Content filters are largely no longer about simple keywords so much as identifying deceptive and abusive mail. ISPs watch for evidence that a sender sends to users that requested and want their emails.
At the heart of every successful content marketing strategy is a message that connects in a meaningful way. In 2018, podcasting has emerged as a powerful way for brands to build deep, trusting relationships with their audience and potential customers. Yet, few businesses are looking into podcasting as an effective way to reach their online marketing goals. Misconceptions and apprehensions keep businesses from getting behind the mic. But that’s all about to change.
Our Atlanta Hubspot User Group was fortunate to have HubSpot's own Flora Wang, visit us from Boston for our February 14th meetup.
Flora agreed to share her presentation deck with us and also shared some thoughts:
The landscape of marketing and sales is constantly changing. In the modern age, buyers have more choices than ever for any products they are looking for and as marketers and salespeople we have to adapt to beat our competitors. In this presentation, we explore the changing trends of the market, how we can adapt our processes, and how HubSpot Sales can assist in this process.
The lack of capacity and appropriate skill level are two reasons companies reach out to freelancers to help bridge the gap. While this partnership extends production and provides flexibility to the business, it can also become the source of their frustration. On the flip side, freelancers can be left in the stressful wake of working with over-demanding companies.
April's Atlanta Hubspot User Group (HUG) meeting featured Developing an Agile Approach – Why Adaptability Is Key for Competitive Marketing, a presentation from B2B marketing expert Anne Marsden. Anne is the founder and principal of B2B marketing, branding, digital, and PR agency Marsden Marketing.
We're excited to announce our October meetup is on the calendar for the 18th! Get all of the details here:
On August 17th, Atlanta marketers and HubSpot users are coming together to discuss and prepare for HubSpot's annual conference: Inbound 2016. If you've already botten your tickets, come meet and coordinate with other Atlanta marketers that will be at the conference. Not sure whether the conference is for you? This is your chance to hear from past attendees and decide if it's right for you.
On Wednesday June 15th, we had a great showing for our monthly meetup at 5 Seasons Brewing. We heard from Marsden Marketing's Marketing Manager Brenna Clark and Senior Inbound Marketing Specialist Christina Simms about how to use HubSpot to implement Account-Based Marketing.